A Shoe’s Life

Most footwear has two, three, or even four lives if you are willing to take a few simple steps to ensure longevity.   Leather is resilient and long-lasting, and we recommend you follow four very simple suggestions to maximize its life.

Use Shoe Trees:

Typically made from cedar, trees enable your shoes to maintain their shape while absorbing the moisture your feet exude over the course of the day.   Without trees, your shoes will wrinkle, crack, and lose shape once kicked off and tossed into the closet.


Apply  conditioner with a soft cloth—or by hand—every few weeks.   This simple process keeps your shoes soft and comfortable and, like your skin, helps to improve appearance over time.  You will also avoid cracking and tears.

Replace Heels and Soles:

This is where we come in.  Typically, heels and soles account for one-fourth to one-half the cost of a new pair of shoes and, in most cases, we are providing better materials than the manufacturer.   We all strike the outside back corner of our heels thousands of times each day, and your heel lifts need to be replaced before you wear into the actual heel.  And here’s a bonus…we clean and condition your shoes when they’re in-house!

Rotate Wear

Three important things to remember:

  1.  Two pairs of black shoes will last three times longer than one pair, based on the shoes’ ability to recover.
  2.   Your body (feet, knees, hips, back) will welcome a daily change in support versus wearing the same shoes day in and day out.
  3.  Your wardrobe will most likely welcome some diversity—alternating a loafer and an oxford or a pump and a slingback—as you dress each day.

As always, please call (612) 286-2166 with any questions.  Your new ‘Shoe Guy’ is here for you.  -YSD

1 Comment

  1. Your article is very informative. It’s a welcome change from other supposed informational content. Your points are unique and original in my opinion. I agree with many of your points.
    Yevgeniy Firayner

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